By: CHASING ILLUSIONS STUDIO
In this Carrier AC case study, we showcase a 3D animated explainer video that brings to life how Carrier’s Advanced Inverter Technology. Through engaging visuals, we highlight key features, specifications, usage tips, and top reasons to choose Carrier AC as the preferred cooling solution for millions of households.
India’s first AC with futuristic LED light and cutting-edge inverter technology.
Detailed explanation of the refrigeration cycle and components working together for efficient cooling.
Inverter technology reduces energy consumption and noise by dynamically adjusting compressor speed.
Briefly the video explains the components of Carrier’s indoor and outdoor units, emphasizing the refrigeration cycle and the role of key parts. Overall, Carrier Midea India combines innovative features and technology to deliver a superior cooling experience with high efficiency, reliability, and sustainability.
Name: Carrier Midea India PVT. LTD. About: Carrier Midea India Pvt. Ltd. is a leading air conditioning solutions provider, founded in 2011 as a joint venture between Carrier and Midea Group. The company exclusively manufactures and sells Carrier and Midea air conditioners in India.
The client (Carrier Midea India PVT. LTD.) needed to introduce their advanced feature loaded AC to both B2B customers and distributors in a visually impactful way. Before the rise of 3D animation video technology, traditional marketing relied heavily on static images, brochures, and lengthy text descriptions, which often failed to clearly explain product.
As per Carrier Midea India’s requirement, we delivered a 6:49 minute video explaining why Carrier AC is the best choice to become India’s best selling AC company. In this 3D explainer video, we briefly highlighted how to use guides, features & specifications of indoor & outdoor units, etc.
With our 15+ years of animation expertise and a team of 80+ professional animators, we created a high-impact video. With 40% higher viewer engagement, 30% stronger brand recall, and a 25% boost in customer inquiries, this project proved how 3D explainer videos can act as a game-changer for product promotion.