Financial Product Explainer Corporate Video ROI $8.7M

Synopsis

A fintech startup struggling with market penetration in a crowded sector. Tech Startup Achieves 312% Growth Through Video Strategy

Challenge

Despite having innovative solutions, the company faced difficulty explaining complex financial products to potential customers, resulting in low conversion rates (2.3%) and extended sales cycles (120+ days).

Solution

Chasing Illusions Studio developed a comprehensive video strategy including: ✔1 company overview video (3 minutes) ✔5 product explainer videos (90 seconds each)

Results After 12 Months:

✔Website conversion rate increased from 2.3% to 9.7% ✔Sales inquiries grew by 312%

Results After 12 Months:

✔Average sales cycle reduced to 67 days ✔Customer acquisition cost decreased by 43% ✔Annual revenue increased from $2.1M to $8.7M

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